OPS offers bespoke HR and Outsourced Payroll solutions to help grow your business, based in the Middle East. The team at OPS reached out to me as they were in need of a website update that allowed their high quality professional services to be represented through their website.
They had done a lot of previous SEO (Search Engine Optimisation) work on their website and were worried updating the site meant this would be lost. I reassured them we could update the design of the site, which keeping the content to ensure this hard work would not be lost.
The companies previous brand guidelines used a lot of harsh block colours. I stripped this colour back and brought in a lot of quality imagery to starting bringing their services to life. Illustrating their personal service through photographs of teams working together helps visitors to visualise the outcome of using OPS’s offerings.
Working on restructuring the websites user flow and experience, we managed to organise the large amount of content to 12 structured key pages. Reorganising the homepage, along with a strategic main menu, we are now taking visitors to the information they need right away. This was a large website redesign that highlights the importance of website design for large organisations to showcase their products and services.