You have probably heard of those three letters; SEO. But are you unsure of what it is, what it does and how you can utilise it for your website? Take a read below for some quick answers to your burning questions.
What does SEO stand for?
In short, SEO stands for Search Engine Optimisation.
What does it mean?
Search engines are constantly collecting all the information websites provide to them. SEO is your website providing these search engines with information about your website. Optimising your website will allow your website to rank higher on sites such as Google, Bing, and Yahoo.
How does SEO marketing work?
Marketing your site with SEO means ranking your website higher on search engines so more people can find your content.
To get the best raking for your site, you should improve as many of the elements that affect your SEO as possible. It goes without saying, the more you improve, and the better it relates to your keywords that you want to be found by, the better.
There are many different steps you can take to improve your ranking. So lets get into what can affect your SEO, and in turn, what can be improved.
What affects your websites SEO?
From the actual content on your site to the settings behind them, it all affects your websites search engine optimisation. Here are a few of the key elements of content from your site that can affect it.
- Blog posts
- Categories and Tags
All of these can be altered in some way to enhance your SEO. Such as simply amending a page to include your keyword a few times within the body text.
What are some SEO properties?
There are a range of properties behind the content that can be set up to be better optimised. Here are a few and what they mean.
This tells search engines what your page is about. This should include the website name and page keywords. This should be made up of a maximum of 70 characters.
This should be a summary of what a visitor would find on your page. This should be descriptive and include your keywords. This could be anywhere between 50 and 160 characters, but you will find the longer the better.
You may also see ALT description or ALT Attribute. Abbreviated for ‘alternative’, this is text that is applied to an image so that search engines can understand what the image is of. In turn, this allows your images to come up when people search for something similar.
In short, subheadings are a H1 (Heading 1), H2, H3… all the way to H6 and then of course you have paragraph text. The way you organise your subheading is important, but also search engines scour these headings for your keywords to ensure your page has content that includes this information.
Internal & External Links
Internal links are links within the page that link to other pages of your website, and external links are any links on the page linking to anywhere outside of your website. The more of these you have the better.
Unlike the previous links, this is not something you do on your website. This is the number of links for your site that other people have on their website. This could be an article on an online magazine, to a case study someone has included you in. The more your website link is used on other websites, search engines believe that they can trust you more and other people want to see you toward the top of search results.
Keywords, what are they and how can they help me?
To best improve your SEO, you need to know what you want to be found for. This tends to be your service or product, a location, it could just be your company name. But once you have decided on at least one keyword, you can get to optimising.
You want your keyword to be in your Title Tag, META description, within subheadings and body text. Search engines scour the web for websites that include these words, and that’s how your site can be shown to those searching for those keywords.
You can have one keyword or you can have many. But the more you have, the more difficult it becomes to ensure you’re successfully hitting all of them.
If you need help with your websites SEO, book in your FREE 30-minute consultation to discuss what quick steps you could be taking to improve to improve your SEO. Take a look at my SEO packages here.