Creating and maintaining a business website is not just about having an online presence; it’s about making that presence work to your advantage. Many businesses make common mistakes that can easily be avoided with the right strategy. Here are the essential do’s and don’ts to keep in mind when managing your business website.
Business Website Do’s
1. Keep Your Website Updated:
Regular updates ensure your website’s information remains accurate and relevant. Not only does this improve user experience, but it also prevents functionality issues that can arise from outdated software.
2. Maintain a Regular Blog:
Every business has insights, advice, or news to share. Consistently posting on your blog can significantly boost your SEO and establish your brand as an industry leader.
3. Showcase All Your Services and Products:
Provide detailed information about what you offer. The more content you provide about your services or products, the more likely you are to attract potential clients searching for what you offer.
4. Ensure Mobile Responsiveness:
With the majority of users now accessing websites from mobile devices, having a mobile-responsive design is critical for keeping your audience engaged and ensuring your site is accessible to everyone.
5. Utilise Calls to Action:
Encourage users to take action on your site, whether it’s contacting you, signing up for a newsletter, or following you on social media. Clear calls to action can guide users towards conversion and help generate leads.
Don’ts
1. Neglect Your Website Post-Launch:
Thinking “we’ve got a website, we don’t need to do anything with it” is a common pitfall. A website requires ongoing attention and optimisation to remain effective and secure.
2. Ignore Website Analytics:
Not utilising analytics tools to track visitor behavior and site performance is a mistake. Analytics provide critical insights that can help you optimise both content and user experience.
3. Dismiss the Value of a Blog:
Believing “we don’t have anything to share” limits your site’s potential. A blog is a powerful tool for driving traffic and improving your site’s SEO through fresh, relevant content.
4. Withhold Information on Your Services:
Assuming potential clients will contact you to learn about your services is a missed opportunity for engagement. Detailed service pages enhance user experience and improve your site’s search visibility.
5. Overlook Website Security:
Never underestimate the importance of security. Regular updates to security features and backups are essential to protect your site and your users’ data.
Ready to implement these Business Website Tips?
A business website is a dynamic asset that needs continual refinement and attention. It’s not just a tool for visibility but a platform to engage and convert visitors into customers. If maintaining your website sounds overwhelming, consider our monthly maintenance packages tailored to your needs. Get in touch today or find out more here.
These guidelines will help ensure your website not only meets professional standards but also actively contributes to the growth and success of your business.
