Meet The PurposePeople—a compact consultancy of sustainability-driven experts, passionately dedicated to assisting consumer product businesses in their sustainability journeys.
The PurposePeople envisioned a website that would showcase their services, establishing a digital presence while maintaining an eco-friendly footprint that aligns with their sustainability ethos. With strict brand guidelines in place, the challenge was to harmonise design with their values and create a cohesive brand site.
Our solution? A meticulously designed 5-page website that leveraged minimal animations, images, and files to reduce its digital impact to a minimum. We incorporated a plugin that optimised HTML, CSS, and other files to further mitigate carbon emissions. Hosting the site on a server powered by renewable energy added another layer of environmental consciousness.
Our commitment doesn’t end with the launch. We’re dedicated to monitoring and updating site plugins and themes to ensure the smallest possible footprint while bolstering security. The website stands as a versatile marketing tool, poised to grow hand-in-hand with The PurposePeople’s business. With its low environmental impact and strong functionality, it’s not just a site—it’s a beacon of sustainable digital presence in action, ready to support their journey and expansion.