Marguerita Ray Jewellery Design is a small business based in Hampshire, specialising in crafting bespoke handmade jewelry. Their exquisite creations are sold both at local market stalls and through their online platform.
Prior to their collaboration with us, Marguerita Ray Jewellery Design had been utilising a website builder store for their online presence. However, they encountered limitations that hindered their ability to expand their digital footprint and reach a wider audience. In a bid to address these challenges, they sought our expertise to develop a new WordPress E-commerce store, with the primary goal of showcasing their stunning jewelry products.
We embarked on the project to create a comprehensive online solution for Marguerita Ray Jewellery Design. The project encompassed the following key elements:
- Website Design & Structure: We designed a 4-page website that not only effectively showcased the business but also introduced the designer and maker, Sandra, to the audience. The site was crafted to exude the same artistry and elegance as the jewelry itself, aligning with the brand’s aesthetic.
- Content Management: The website enabled the client to effortlessly share blog posts to disseminate news and information about upcoming events, as well as to feature customer testimonials, establishing trust and credibility.
- E-commerce Capabilities: We integrated a robust e-commerce platform with the capacity to display an unlimited array of jewelry products. Users were empowered to easily filter through products based on color, style, and product type. Standard e-commerce functionalities, including the shopping cart, checkout process, and user account management, were seamlessly integrated. Multiple payment options were made available to cater to various customer preferences.
- Search Engine Optimisation (SEO): To boost the website’s visibility in search engines, we initiated the project with a premium SEO package. This entailed optimising key pages with carefully selected keywords to enhance their search engine rankings and drive organic traffic.
Our commitment to Marguerita Ray Jewellery Design extends beyond the project’s completion. We have laid the foundation for continuous growth with a monthly SEO maintenance plan. This ongoing effort will focus on enhancing the website’s organic growth, ensuring it remains visible to its target audience.
The website’s user-friendliness is a hallmark of our design and development. Both the front-end and back-end are designed to be intuitive and easy to navigate. Sandra, as the site owner, can effortlessly add new products, update content, manage orders, and keep her valued customers informed about the latest developments with ease.
Marguerita Ray Jewellery Design now possesses a dynamic online platform that mirrors the artistry and craftsmanship behind their jewelry creations. This project not only addressed the client’s immediate needs but also set the stage for their continued success and growth in the digital realm.