Explore the Project: ‘the 22’ Jazz Orchestra

Client Profile: ‘the 22’ Jazz Orchestra is an ambitious new jazz project founded by David Mallor, bringing together a vision for a full jazz orchestra with a bold creative identity and a clear sense of purpose. The project is in its exciting early stages, building momentum, securing support, and laying the groundwork for a future of live performances and events.

Client’s Objective: David came to us needing a website that could communicate his vision compellingly — to potential funders, sponsors, and investors who needed to understand and believe in the project before committing their support. The site needed to feel credible, professional, and inspiring from the moment someone landed on it, acting as a digital pitch as much as a website. At the same time, it needed to be built with the future in mind, ready to evolve into a fully public-facing platform for tickets, events, and audience engagement as ‘the 22’ grows.

Project Scope: We designed and built the website on WordPress using the Avada theme, working closely with David to refine the branding so it truly captured the character and ambition of ‘the 22’ Jazz Orchestra. The visual identity was sharpened and applied consistently across the site, giving the project the polished, professional presence it deserved.

To bring the orchestra’s activity to life, we integrated The Events Calendar plugin, which currently showcases past and upcoming rehearsals — giving visitors a real sense of momentum and progression. This same system is built to grow with ‘the 22’ Jazz Orchestra; as sponsorship is secured and public performances begin, it will seamlessly expand to support ticketing and full event management, without needing to rebuild from the ground up.

The result is a site that does exactly what it needs to do right now — tell the story, build confidence, and open doors — while being fully prepared for the next chapter.

Future Prospects: As sponsors and investors come on board, the website is ready to shift focus towards a broader audience. The Events Calendar will evolve to include ticketed performances, and the site will grow into a destination for jazz fans and concert-goers alike. The branding and foundations are in place for ‘the 22’; it is simply a case of the business catching up with the platform.

Conclusion: ‘the 22’ Jazz Orchestra now has a website that carries the weight of David’s vision with style and substance. It is a platform built for now and designed for what comes next — a launchpad for a project that has every reason to make some serious noise.

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