Your homepage is the digital front door to your business — and in most cases, it’s the first impression potential customers will have of your brand. Within seconds, visitors decide whether to stay, explore, or leave.
At Chell Web & Design, we often see homepages that are missing the mark. Whether it’s cluttered layouts, confusing messaging, or unclear navigation, your homepage could be quietly turning visitors away without you even realising it.
So, what makes a homepage work, and what could be holding yours back? Let’s dive in.
1. No Clear Messaging
When someone lands on your homepage, they should instantly understand three things:
- What you do
- Who it’s for
- Why they should stay
If your headline is vague, overly clever, or buried beneath visuals, visitors won’t take the time to decode it. They’ll simply leave.
Instead, make your message clear, concise, and customer-focused. A strong headline that directly addresses your audience’s needs can reduce bounce rates dramatically. According to Nielsen Norman Group, users typically leave a webpage within 10–20 seconds if they don’t find what they’re looking for — so clarity is everything.
2. Too Much Going On
It’s tempting to showcase everything your business offers, but overloading your homepage can actually backfire. When every section competes for attention — services, testimonials, blog posts, videos — it becomes overwhelming.
Think of your homepage as a signpost, not a scrapbook. It should direct visitors to key areas of your site such as your services, products, portfolio, booking and contact, or more information about your business.
Keep the design simple, with clear visual hierarchy and breathing space. A tidy, well-structured layout builds trust and helps users find what they’re looking for faster.
3. No Calls to Action (or Too Many!)
A strong homepage guides visitors naturally towards the next step — whether that’s exploring your services, signing up for a newsletter, or booking a discovery call.
We often see homepages with either no call to action at all or too many competing ones. A single, consistent CTA repeated throughout the page (for example, Book a Free Discovery Call) helps focus attention and drives conversions.
Make sure every button has purpose and clarity. Phrases like “Learn More” or “Start Your Project” can help move users smoothly through your site journey.
4. It’s Not Mobile-Friendly
With over 60% of online traffic now coming from mobile devices (source: Statista), it’s crucial your homepage looks and performs beautifully across all screen sizes.
If your text is hard to read or buttons are too close together, visitors won’t hang around. A mobile-responsive design isn’t just about looks — it affects usability, accessibility, and even your Google rankings.
At Chell Web & Design, we build fully responsive WordPress websites using Avada — ensuring every design we create adapts seamlessly across devices.
5. It Hasn’t Been Updated in a While
Outdated content, broken links, or visuals from years ago send a message that your business might not be active. A homepage that feels neglected can instantly erode trust.
Set aside time each quarter to review your homepage:
- Are your services still accurate?
- Does the design reflect your current branding?
- Are there any new case studies or testimonials to add?
If your website was built a few years ago, your theme (such as Avada) may have released new design features or performance upgrades that can make a big difference. Small visual updates and fresh content can help your site feel current and engaging.
How We Can Help
If your homepage hasn’t had much attention lately, now’s the perfect time to give it a refresh. A few strategic tweaks can transform how users experience your site — helping you boost conversions, improve search visibility, and make a stronger first impression.
At Chell Web & Design, we offer:
- Homepage and full-site reviews
- Design and layout improvements
- SEO optimisation
- WordPress and Avada theme updates
- Ongoing Website Maintenance
Book a free 30-minute discovery call today and we’ll take a look at your homepage together. We’ll highlight what’s working, what can be improved, and suggest practical next steps to help your website perform at its best.
