Research & Brand Strategy
Laying the foundations for a brand that connects and converts
Behind every strong brand is a clear, well-informed strategy. At Chell Web & Design, we offer in-depth research and brand strategy services to help you shape a brand identity that speaks to the right people in the right way. Whether you’re starting fresh or rethinking your direction, we’ll help you uncover the data, audience insight, and creative clarity to move forward confidently.
Discover What Makes Your Brand Work
From choosing the perfect name and domain to uncovering the story behind your business, strategy is key to meaningful branding. Through research and planning, we dig into your market, identify your competition, and help define your unique edge. Our approach gives you the clarity you need to position your brand effectively, both visually and strategically.
We’ll work closely with you to understand your audience, find your niche, and craft messaging that truly resonates. Whether you’re a brand-new business or planning a rebrand, we’ll support you in making well-informed decisions that shape a stronger, more impactful identity.
Brand Strategy Projects
“Sasha went above and beyond to meet our needs in a friendly and approachable manner. Her understanding of the charity sector and cost-effective solutions were invaluable. We now have a fantastic website!”
The Prostate Project Charity, Website Design Client
We explore your target audience, competitors, brand values, SEO keywords, and more to position your brand effectively.
Yes! We offer support with naming and domain selection to ensure your business starts off strong and memorable.
Definitely. Strategic insight can help you refine your messaging and better reach your audience, even if you already have branding.
Most strategy sessions take 1–2 weeks, depending on the complexity and how much you already have in place.
Step 1: Discovery Call
We begin with a free consultation to understand your business goals and where you are in your branding journey.
Step 2: Proposal & Quote
You’ll receive a tailored proposal with our approach, time estimate, and clear pricing. Once approved, we’ll begin the research phase.
Step 3: Research & Exploration
This is where the digging happens, from competitor analysis to keyword research and brand discovery exercises.
Step 4: Strategy Development
We’ll bring together our findings to form a strategy that aligns with your business and speaks directly to your target audience.
Step 5: Delivery & Next Steps
You’ll receive a clear summary or full document, depending on your package, and we’ll talk about what’s next. Whether that’s branding, website design or content.
Affordable Pricing
Every strategy project is unique, depending on how deep you want to go. We’ll provide a custom quote based on your needs, from one-off guidance to full discovery and brand positioning. We charge by the hour for smaller sessions or offer day rates for more in-depth packages.
Explore our price list for guidance, or get in touch for a free quote. Transparent pricing and tailored solutions, every time.
Why Choose Chell Web & Design?
At Chell Web & Design, we believe that a strong brand doesn’t start with visuals, it starts with understanding. That’s why we take the time to get to know you, your business, and your ambitions before we begin shaping any brand strategy. Our approach is thoughtful, collaborative, and rooted in research. Whether you’re just starting out or rethinking your brand direction, we help you uncover the insights you need to move forward with confidence.
We don’t believe in one-size-fits-all. Every strategy session we deliver is tailored specifically to your goals, industry, and audience. From helping you choose a name and domain to identifying your niche and competitors, we’re here to ask the right questions and help you make informed decisions. You’ll walk away with a clear roadmap, not just for your branding, but for how you position and present your business moving forward.
We work with startups, small businesses, and growing brands who value clarity and connection. With years of experience in both branding and web design, we bring a unique perspective that blends strategic thinking with creative flair. When you work with us, you’re not just getting a service, you’re gaining a design and strategy partner who’s genuinely invested in your success.
Ready to get started?
If you’re ready to take your business to the next level with clear, strategic direction, we’d love to help. Whether you need help defining your brand voice, researching your audience, or laying the groundwork for a rebrand or website launch, this is the place to start.
Book a free discovery call today and let’s explore how a tailored brand strategy can support your goals, spark new ideas, and make everything that follows feel easy, aligned, and exciting.
