Explore the Project: Surrey Solar Solutions – +47% Impressions & +24% Clicks in 3 Months

The Challenge

When Surrey Solar Solutions launched in 2024, they were starting from scratch. With a new business name, there was no existing digital footprint. Meaning no presence on Google for their brand name, services, or local searches. The challenge was clear: build visibility quickly in a competitive industry while ensuring the business could be discovered by homeowners and commercial clients searching for services such as solar installation, renewable energy solutions, EV chargers, and electrical services across Surrey, Hampshire, and surrounding areas. Read on to see their SEO growth over this time and what got them there.

The Strategy

To grow their visibility and attract qualified traffic, we implemented a structured SEO approach:

• On-site Optimisation: Improved website speed and technical performance, ensuring fast load times and mobile-friendliness.
• Content Optimisation: Added targeted keywords across headings, meta descriptions, and alt text for images.
• Keyword Strategy: Focused on high-value search terms including Surrey Solar Solutions, Solar Installation, Renewable Energy, Local Electrician, Home Battery Installer, and service-specific terms.
• Local SEO: Created location-based SEO landing pages for Surrey, Hampshire, Farnborough, Guildford, Farnham, and London to capture local searches.
• Service Pages: Built landing pages for individual services, allowing the business to rank for niche offerings such as EV chargers and home battery installation.

The Results

Over the past year, Surrey Solar Solutions has seen steady, compounding growth in visibility and traffic:

• Impressions: From just 90 daily impressions at the start to peaks of 850 daily impressions.
• Clicks: In the past three months alone, clicks have grown by 24% to 185 clicks, while impressions rose by 47% to 46.5K.
• Visibility: Average search position has improved significantly, placing the business in front of more potential customers every month.

Most importantly, this growth was achieved with only a few hours of SEO work per month. Showing that consistent, sustainable investment in SEO pays off.

Why It Matters

SEO isn’t about instant results; it’s about building lasting visibility. Every improvement we made, from keyword optimisation to new service/location pages, continues to deliver results month after month. By clarifying their key phrases and positioning their website to answer customer searches, Surrey Solar Solutions now enjoys a growing presence on Google and more opportunities to connect with new clients.

Takeaway

Even with modest ongoing investment, SEO creates long-term impact. Surrey Solar Solutions went from invisible to being consistently discovered for high-value search terms in just one year. This case shows how SEO can help a new business not only get found but also grow sustainably in a competitive market.