“Couldn’t recommend Sasha more! She understood our vision from the very beginning and brought it to life. She was there to help and answer any silly little question we had and just all round generally helpful along every step of the way.”
Client Profile: Rupipe (Drain & Duct Supplies UK) is a well-known and trusted supplier within the drainage and construction sector. With a strong reputation and an extensive catalogue of products, they’ve built a loyal customer base over the years. However, their existing website no longer reflected the scale or professionalism of the business, and the user experience wasn’t keeping pace with modern buying expectations.
Client’s Objective: While their previous site functioned as a product catalogue, it felt clunky and outdated. Customers often had to browse manually and then phone the company to request quotes or place orders, adding unnecessary friction to the buying process. Rupipe needed a new website that streamlined the customer journey, improved usability, and allowed users to easily browse, quote, and purchase online. At the same time, they wanted to protect and grow their already strong Google visibility.
Project Scope: We designed and built a bespoke WordPress e-commerce website using the Avada theme, creating a clean, modern, and intuitive platform that makes finding and ordering products far simpler.
Although the site is structured around five core pages, the real depth lies within the shop. With over 500 products, organised into nine main categories and multiple sub-categories, we created a clear navigation structure that makes it easy for customers to quickly locate exactly what they need. Users can now request quotes and place orders directly through the website, a huge improvement on the previous manual process.
We also integrated a blog and promotional space to support SEO and showcase offers, helping position Rupipe as a market leader while adding value for customers.
SEO & Ongoing Support: Given the size of the site and their established traffic, careful migration was essential. We implemented strict SEO safeguards including matched permalinks, redirects, and minimised 404 errors to protect existing rankings.
We now provide monthly SEO support, building structured landing pages, optimising category pages, and targeting key search terms to further strengthen their visibility and drive new enquiries.
Future Prospects: The new platform is fully scalable, allowing Rupipe to easily add new products and categories as the business grows. With an improved user journey, stronger SEO foundation, and ongoing optimisation, the website is now a powerful sales tool rather than just a catalogue.
Conclusion: Rupipe’s new website transforms their digital presence — modern, streamlined, and built for growth. Customers can now browse, quote, and buy with ease, while the business benefits from improved efficiency and stronger online visibility.
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Inspired by Rupipe Drain & Duct Supplies? Are you looking to rebrand your business or in need of a website? Book in your 30-Minute Consultation with Chell Web & Design to find out how easy it is to get started.
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