Client Profile: QEA AutoLens is a specialist product developed by Insight Delivered, designed to help car dealerships better understand and optimise their performance through data-driven insights. Built specifically for the automotive industry, the platform provides clear solutions to common operational and reporting challenges faced by both independent and multi-site dealerships.
Client’s Objective: The Insight Delivered team needed a dedicated landing page to position QEA AutoLens as a standalone product with a clear, focused message. The goal was to quickly communicate the value of the software, speak directly to their target audience, and drive enquiries and demo bookings. With a product like this, clarity and conversion were key – the site needed to guide visitors smoothly from awareness through to action.
Project Scope: We designed and built a bespoke WordPress landing page using the Avada theme, creating a streamlined, conversion-led experience. While the design aligns with the Insight Delivered brand, using their fonts, colours, and visual language, we introduced a slightly sharper, more product-focused edge to help QEA AutoLens stand out as its own offering.
The page follows a clear journey from top to bottom, carefully structured to support decision-making. It opens with a strong headline and value proposition, followed by sections explaining:
- Who the product is for (independent and multi-site dealerships)
- The challenges dealerships face
- How QEA AutoLens solves those problems
- Case studies and proof points
- Feature modules and benefits
- A simple step-by-step onboarding process
Throughout the page, strategically placed calls to action encourage visitors to book a demo or get in touch. These connect directly to an embedded booking system, allowing prospects to schedule a call instantly.
Future Prospects: The landing page provides a strong foundation for future marketing activity, including SEO expansion, additional content, and deeper product pages as the platform grows. Built with flexibility in mind, it can easily scale alongside the product roadmap.
Conclusion: Delivered in under a month, the new QEA AutoLens website is clean, focused, and conversion-driven. It clearly explains the product, builds trust with evidence and case studies, and makes it effortless for visitors to take the next step, exactly what a high-performing landing page should do.
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