Explore the Project: Pom Nutrition – Boosting Online Visibility with SEO Success

Client Profile:

POM Nutrition, led by Emma Davies, is a well-respected nutrition business offering expert advice and personalised support to clients across London and Surrey. With a strong client base and glowing word-of-mouth recommendations, Emma had built a solid reputation, but her digital presence wasn’t reflecting that success.

Client’s Objective:

Although Emma had recently launched a beautifully designed new website with another developer, it wasn’t appearing anywhere on Google. Not even when searching for her business name. This made it difficult for existing and prospective clients to find her online, undermining trust and limiting the impact of her new website. Emma reached out to us to help resolve these visibility issues and ensure her site could finally be found.

Project Scope:

With out target set out on boosting online visibility for POM Nutrition, we began by guiding Emma through setting up her Google My Business profile. This is a key step in improving her local visibility and ensuring her business appeared on Google Maps. Once that was in place, we carried out a four-month SEO campaign to optimise her website for search engines.

Our approach focused first on the lowest hanging fruit: improving visibility for her business name so clients could find her easily, before expanding to optimise key pages for relevant keywords relating to nutrition and her target areas across London and Surrey. We refined meta titles, descriptions, on-page content, and technical SEO elements to improve indexing and performance.

The Results:

The impact was significant. From not appearing on Google at all, POM Nutrition now receives around 75 daily impressions and a steady stream of clicks through to the site via Google Search. The business name now ranks strongly, meaning that when clients search for “POM Nutrition” or related services in her area, her website appears prominently.

This improvement has restored confidence among clients who can now easily find and verify her business online. Strengthening her reputation and ensuring that recommendations turn into real enquiries.

Future Prospects:

With a strong SEO foundation in place, POM Nutrition’s website is now well-positioned for continued organic growth. Future SEO efforts can expand on this success by targeting new keywords, growing content, and further enhancing her reach across wider areas.

Conclusion:

Our SEO work for POM Nutrition transformed a previously invisible website into a visible, high-performing online presence. By combining technical SEO, local optimisation, and content refinement, we helped Emma’s business get found. Ensuring her digital footprint now reflects the trusted reputation she’s built offline.