“Brilliant Professional – From our very first meeting, Sasha fully embraced our ideas and requirements, transforming them into a stunning website with all the bells and whistles. The entire process was fast, professional, and seamless. Communication with both Sasha and her team — including our project manager — was always prompt and efficient. I would not hesitate to return to Chell Web Design for future projects and will continue to work with Sasha and her company for ongoing website updates.”
Ralph Wettach – Director, of RALPH’S
Client Profile: Ralph’s Catering is a well-established food stall and wholesale business providing high-quality baked goods and dry store items to local stores. They sell directly to customers at events and through wholesale channels, offering fresh, artisan products that embody quality and craftsmanship. Despite their established reputation, Ralph’s previous Wix website did not fully reflect the high-end nature of their products or their business.
Client’s Objective: Ralph’s Catering needed a new website to elevate their brand, moving away from the basic and limiting features of their old Wix site. The aim was to create a platform that reflected their high-end offerings, provided an intuitive shopping experience for both wholesale clients and retail customers, and helped them stay connected with their audience by showcasing their upcoming markets and events.
Project Scope: We designed and developed a bespoke WordPress e-commerce website using the Avada theme and WooCommerce plugin, creating a sleek, modern, and user-friendly platform. The website features high-quality imagery from a recent photo shoot, capturing the essence of Ralph’s brand and products. We integrated an e-commerce system that allows wholesale clients to purchase products directly through the site, as well as offering home delivery for retail customers, enhancing convenience for all customers.
Additionally, the site includes a section for upcoming markets and events, where Ralph’s customers can visit and pick up products directly. We also built a news blog where the business can share updates, including awards such as the Great Taste Producer and Guild of Fine Food membership.
Future Prospects: The website is built to easily scale, allowing Ralph’s Catering to continuously add new products and keep their offerings up-to-date. With ongoing monthly maintenance, Ralph’s team can be assured that their site will run smoothly, stay secure, and meet their evolving needs. We also provided a free 30-minute tutorial to train Ralph and his team on how to manage and update their website, ensuring they can make the most out of their new platform without any hassle.
Conclusion: Ralph’s Catering now has a high-end, professional website that matches the quality of their products. The tailored design reflects their personal, artisan business, while the e-commerce functionality offers a seamless experience for both wholesale and retail customers. With this upgraded platform, Ralph’s Catering is well-positioned for future growth, able to easily manage their site and continue serving their loyal customers and attracting new ones.
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